![]() ![]() The latest versions of the iPhone and Samsung Galaxy are both around US$800. Priced at US$599 (about RM2,798) in the United States, the Pixel 7 is being positioned as relatively affordable. This includes a doubling in market share in the United States, where Pixel now only accounts for two per cent of smartphone sales. ![]() ![]() The company has seen an uptick in sales, reaching 6.2 million Pixels in the 12 months ending June 30, 2022, up 129 per cent from the prior 12-month stretch, according to figures from Canalys. The upgraded system also can translate language in real-time, including idioms, and transmit more nuanced photos of different skin tones.Īt a launch event, Google vice president Rick Osterloh said the new product “represents years of development across Google, and a long-term investment in the Pixel portfolio.” The Pixel 7 has a second-generation Tensor, the G2, which can make blurry photos more clear, excise distracting extras from photos and remove the background noise on telephone calls. The prior phone version, the Pixel 6, was the first to employ Tensor processing developed by Google to enable more sophisticated artificial intelligence and machine learning. Maurice Klaehne of Counterpoint Research said that “Google certainly has the capability and resources to become a major smartphone player, but that is not Pixel’s strategy,” noting that growing Android remains Google’s main objective.īut “Selling more Pixel devices might mean taking away share from other Android players, and this would go against Pixel’s goal,” he said.ījørhovde noted that, with the latest version of the phone, Google has pivoted somewhat, releasing a product that is compatible with wearables, earbuds and other devices produced by the company. Google has instead focused on boosting its Android operating system, which was launched in 2008 and included more than 80 per cent of the smartphones sold in the first half of 2022, according to Canalys. While Google’s phones are comparable in terms of quality to the top sellers, the product “has often lacked backing from Google” in terms of marketing, said Runar Bjørhovde, a research analyst at market research firm Canalys. ![]()
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